Video: Big Flavor Skinny Waist!

Men, make room for the ladies on game day! According to a Nielsen Company survey, nearly 70% of American women will watch the biggest football game of the season this year1. But in a recent survey of women ages 35-54 who are planning to watch on game day, 64% believe that traditional game day party menus are lacking. Sure, there are chips and wings, but no fourth quarter treats - where's the chocolate?  Skinny Cow Candy has teamed up two of the most knowledgeable women in football, Sarah and Ingrid Harbaugh, wives of brothers and rival head coaches Jim and John Harbaugh, to find the perfect game plan.

"Chips, dip and fried fatty foods are synonymous with traditional game day menus," said Ingrid Harbaugh. "Now, with more women watching the game, we need a menu designed for us, starting with lower calorie options and delicious chocolate, of course!"

Thirty-five percent of women admit to craving lighter alternatives to heavy appetizers, and 13% crave guilt free chocolate treats. After the holidays and New Year's resolutions, nothing fits the fourth quarter hunger better than the amazing taste, perfect size, and 120 calories or less of NEW Skinny Cow Dreamy Clusters and Heavenly Crisps.  Don't have a candy bowl divine enough to hold these new, decadent treats? Sarah and Ingrid helped create 25 custom-made, limited edition Skinny Cow Candy Bowls to be auctioned on www.eBay.com/skinnycowcandy starting today through February 5. All proceeds will go to CureSearch for Children's Cancer, a charity dear to the Harbaugh family.

"Ingrid and I know football and we also know how to throw the ultimate stress-free bash that we women can enjoy too," said Sarah Harbaugh. "Every football team has a game plan and so should you."

Skinny Cow Candy Game Plan

1. Intercept Planning Stress
Create a playbook. Make a shopping list and take advantage of coupons and sales at your local grocery store before game day.

2. Kick off a Potluck Party
Get your guests involved and make it a potluck party. Ask each guest bring his or her favorite football food or snack, and divide responsibilities by quarter.

3. Tackle Cravings
Game day parties are notoriously known for an abundance of fried foods and fatty appetizers, so keep a candy bowl full of yummy and carefree Skinny Cow Candy accessible. Keep it out throughout the game to ensure there is always something deliciously sweet to savor!

4. Making Smart Plays
With 41% of women trying to avoid the traditional high calorie food typically found on game day menus, small lineup changes can go a long way. Choosing low-fat cheese for your cheeseburger, substituting creamy fat-free Greek yogurt instead of sour cream in your famous dip, and reaching for tasty Skinny Cow Candy are just a few ways to enjoy the big game AND your snacks.

Add these delectable, 120 calorie or less delights from the Skinny Cow Candy line to your game day menu:

? Skinny Cow? Dreamy Clusters - bite-sized treats with crunchy crisps, drenched in creamy caramel, and covered in either rich, milk chocolate or decadent dark chocolate
? Skinny Cow? Heavenly Crisp candy bars - delicate wafers layered with either smooth, creamy chocolate or peanut butter filling and drenched in a luscious chocolatey coating

All four Skinny Cow Candy flavors are currently available nationwide with a suggested retail price of $0.99 for single candy bars and $4.29 for take home boxes. For additional product or nutritional information, visit www.skinnycow.com.

Log onto facebook.com/skinnycow for game day party tips and instructions on how to bid on one of the 25 exclusive Skinny Cow Candy Bowls.

About The Skinny Cow Brand

So much satisfying deliciousness to choose from!  The Skinny Cow brand is a decadent portfolio of NEW! fewer calorie candy bars and clusters, and  frozen snacks, including ice cream sandwiches, ice cream cones, ice cream cups and ice cream bars.  Unlike other "better for you" alternatives, Skinny Cow frozen snacks and candies don't skimp on flavor and are a great tasting, "no-trade off" alternative.  With Skinny Cow, you really can have it all!  For additional product news and information, visit www.skinnycow.com.