Children are heading back-to-school. And while many parents are breathing a sigh of relief, this can be a real sweat-inducing moment for kids! Best-selling author of "Queen Bees & Wannabes," teams with National PTA President to help parents and kids remain cool, confident during this stressful time.

Parenting and tween expert Rosalind Wiseman, author of the best-selling book and basis for the movie Mean Girls, "Queen Bees & Wannabes," and recently published novel, "Boys, Girls and Other Hazardous Materials" and
Charles J. "Chuck" Saylors, parent, National PTA's first-ever male president, father of school-aged children and 20 year PTA member
discuss:
·       How to deal with kids' mixed emotions about going back to school and "back-to-school" confidence-boosting tips.
·       Tools parents can use to help kids build confidence and navigate those sweat-inducing tween years
·       The importance of parental involvement in schools, particularly as kids head back to the classroom
·       Research and findings from the Unilever Tween Confidence Index and Rosalind's tips for what can parents can do to maintain strong communication with their kids

Tip #1 - Focus on listening.
Tip # 2 - Start with the small stuff.           
Tip #3 - Control what your child hears.
 
Tweens today face pressures and experiences that didn't exist when their parents were growing up. One of the most important things parents can do to help their children navigate these challenges is to communicate, which helps kids maintain self-confidence as they reach their teenage years.

In fact, the recent Unilever Tween Confidence survey found the more tweens value talking to their parents, the higher self-confidence they'll have. But the time to build that connection is now...because self esteem starts to decrease around the age of 12 or 13.
 
Visit www.DontFretTheSweat.com for more advice from Chuck and Rosalind, money-saving offers, and a few real-life stories about how other parents are communicating and transitioning their tweens into confident and self-reliant adults, at school and beyond.