Video: So Cool for School!

Parents Magazine survey reveals what moms and their kids are looking for this season.

From the latest fashions to the greatest must-have accessories, Parents' Magazine's Taryn Mohrman and Style Expert, Jené Luciani have the scoop on what's hot and how to get it without breaking the bank.

Survey Results Reveal:

·         Nearly half of all moms are looking for quality and value.

·         Only 22 percent moms will shop with the "disposable" mindset of buying less expensive clothing because they believe their kids will outgrow or wreck them.

·         68 percent of moms said they prefer to shop places that offer a complete selection of items needed for back to school, including clothes, shoes and backpacks. 

·         73 percent of moms will look for features such as reinforced knees and adjustable waists, while 55 percent said that extended sizes such as slim, plus and husky are important.

·         65 percent of moms said it was important for back-to-school wardrobes to reflect their child's personality, while 94 percent of moms said their kids are somewhat or very involved in back-to-school shopping.

·         One in five moms reported that they will be shopping for both uniform and non-uniform clothes.

·         74 percent of moms like back-to-school shopping because it reminds them of the excitement they felt as a child, 69 percent like to see the new styles and trends, and 65 percent see back to school a rite of passage for their kids.