Video: Chevy Hits 100!

How many memories from your life surround riding in a car? Maybe your most vivid memory is from your first chance behind the wheel as a teenager? Or maybe it's from when you tried to help dad wash the car on a hot summer day and got all full of soap in the process? No matter how we look at it, we all have a story to tell related to driving, and Chevrolet wanted to celebrate its big birthday by telling its story from the years on the road through the eyes of owners, dealers and their communities.

The story of a century of service will celebrated by way of an interactive website that will allow owners to "pin" their stories by location.  The site called "The Road We're On," will open to the area of Bridgeville, PA the home of the Colussy, one of the oldest Chevrolet dealers in the country. It will then allow consumers to sit virtually behind the wheel taking them through their own life story which they can share on Facebook if they chose. In addition, visitors will be able view some of the first models dating back to 1911 when the first Series C Classic Six was built in small town Detroit by race car driver and engineer Louis Chevrolet.

In honor of a century of service, Christopher Perry, Vice President of Marketing and James Bell, Head of Consumer Affairs are available to talk about how one of the best known car brands has "rolled with the times" and engineered everything starting from the "Brass Era" automobile to the first all-electric mini-car unveiled just last month. They can also talk about the journey that has yet to come and preliminary plans to kick-off the next 100 years of service!

Talent: Christopher J. Perry, Vice president, Chevrolet Marketing (6:00 AM-8:00 AM ET)With more than 20 years experience in the automotive industry, Christopher joined Chevrolet as Vice President of Marketing after serving at Hyundai for 10-years. Since joining GM, Christopher has been the creative brain behind many of the brands major marketing campaigns, including the launch of the Chevrolet Spark, which is expected to arrive in the United States in 2012.

James Bell, Head of Consumer Affairs, General Motors  (8:00 AM-10:45 AM ET) With almost 15 years of experience, James Bell is a nationally recognized and authoritative resource within the automotive industry. During his tenure, James has diligently analyzed and effectively communicated automotive data and research to multiple constituencies, including the national and international media, automotive manufacturers, and dealers, and the every-day car shopper. His multifaceted experience has led to a unique perspective on the industry that easily crosses over the boundaries between the general consumer and passionate enthusiast.  Prior to joining GM, James was Vice President of Corporate Communications and Executive Market Analyst for Kelley Blue Book. In this role, he was charged with promoting the KBB.com brand and driving traffic to its award-winning Web site. In addition, he served as the company's chief spokesperson with the media and has been featured on national television news shows on CNN, Fox News, CBS, NBC, national and local talk radio, as well as within the pages of both respected newspapers and automotive trade publications.